The founder
Luc Bermond — the person behind Pin Ecom
If you are about to trust someone with a new acquisition channel, you should know who they are and what they have actually done. Here is the short version, with everything checkable elsewhere.
He bet on one channel before anyone else did
Luc Bermond did not come from marketing. He came from e-commerce, and went looking for an acquisition channel that was less saturated and less expensive than Meta. He found Pinterest at a moment when almost nobody in France treated it as a performance channel at all.
He made it his only specialism. In March 2021 he founded Pin Ads Consulting, an agency doing nothing but Pinterest acquisition for e-commerce brands. Since then the agency has worked on more than 300 ad accounts across over 50 niches — which is the point that matters for you: the method taught in Pin Ecom is not a theory assembled from blog posts, it is what has been tested on those accounts.
Pin Ecom came out of that work, for merchants who would rather own the channel than rent it. It has been rebuilt several times as the platform changed; the third version was filmed from February 2023 and the material is still updated.
Recognition
Recognised by the platform itself
Partner status is granted by Pinterest, not claimed. It comes with direct access to the platform teams — which is how the method stays current when Pinterest changes the rules.
managed
tested
the channel
The brands his team works on
Through the Pin Ads Consulting agency — and the work for one of them was published by Pinterest as a case study.
The team you actually deal with — including Théo Van Roy and Aurélien Le Bris, both named by clients in the Trustpilot reviews. In the programme, the sessions are with them, not with a support desk.
Most of his work is free to watch
Before paying for anything, spend an hour on the account teardowns. If the way he thinks does not convince you there, it will not convince you in a paid programme either.
Who you are dealing with, legally
- Pin Ads Consulting — French company, registered number 895 348 324, registered office at 66 avenue des Champs-Élysées, 75008 Paris, incorporated 23 March 2021. It publishes Pin Ecom and runs the agency under the Pin Ads brand.
- Pin Accelerator LLC — registered in Wyoming, 30 N Gould St Ste R, Sheridan, WY 82801. It operates the English-language programme.
- Two entities, two markets, the same team and the same method. Both are searchable in their public company registers.
Work with him inside Pin Ecom
Pin Ecom is how his method gets applied to your own store, with the team that built it. Book a call to find out whether your store is a fit — he will tell you straight if it is not.
Apply to Pin Ecom Free call · no commitment